2022 Sundance Film Festival

This identity is the outcome of a close collaboration between the Sundance Institute, DeeDee Gordon of The Gordon Co., and The School of Visual Arts Masters in Branding Program, where the program class and six program alumni worked together under the guidance of their professors Mark Kingsley and Dr. Tom Guarriello, alongside Gordon and our former creative director, Luis F. Farfán. This collaboration shows the nonprofit Institute’s commitment to supporting artists in all disciplines, and is a joint partnership between two institutions dedicated to fostering and promoting forward-thinking ideas in the visual arts.

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