A firm believer in impactful design, dedicated AIGA Miami Co-President, and a hot sauce connoisseur.
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As an insightful Associate Creative Director with a keen attention to detail, being creative and connecting the dots in unexpected ways truly brings me a lot of joy. Coming from design, brand strategy, and art direction backgrounds — unique conceptual development frameworks are key principles of my work.
After completing SVA’s MPS Branding program back in 2013, I started out as a Designer II at ESPN’s in-house agency. There I specialized in visual brand positioning and 360° campaigns for new brand and media properties, league partnerships, established franchises, and external brand partnerships. Some notable internal clients: ESPN+, MLB, NBA. Notable brand partnerships: Amazon, Walmart, YouTube.
Five years later, I went on to work for JPMorgan where I supported different business verticals as an in-house Art Director. The majority of scope of work included brand development, creative campaigns, and in-branch placements. For these workstreams, I managed in-house design staff, external agency partners, and freelancers. I had the pleasure of leading work on the Accenture account at WPP’s Group SJR. Where I oversaw production and strategy for social campaigns, experiential, and video-based content. Other notable clients included: ExxonMobil, Wounded Warrior Project, ProShares, as well as new business.
Recently I worked as an ACD specializing in visual brand positioning at an innovation consultancy — VShift. There I partnered with enterprise-level clients to build new brand properties, as well as refresh existing ones based on new brand strategy. Currently I freelance as an Associate Creative Director / Brand Strategy Consultant. Notable clients include: Ford, Hublot, MLS, MoMA, and Sundance.
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As an insightful Associate Creative Director with a keen attention to detail, being creative and connecting the dots in unexpected ways truly brings me a lot of joy. Coming from design, brand strategy, and art direction backgrounds — unique conceptual development frameworks are key principles of my work.
After completing SVA’s MPS Branding program back in 2013, I started out as a Designer II at ESPN’s in-house agency. There I specialized in visual brand positioning and 360° campaigns for new brand and media properties, league partnerships, established franchises, and external brand partnerships. Some notable internal clients: ESPN+, MLB, NBA. Notable brand partnerships: Amazon, Walmart, YouTube.
Five years later, I went on to work for JPMorgan where I supported different business verticals as an in-house Art Director. The majority of scope of work included brand development, creative campaigns, and in-branch placements. For these workstreams, I managed in-house design staff, external agency partners, and freelancers. I had the pleasure of leading work on the Accenture account at WPP’s Group SJR. Where I oversaw production and strategy for social campaigns, experiential, and video-based content. Other notable clients included: ExxonMobil, Wounded Warrior Project, ProShares, as well as new business.
Recently I worked as an ACD specializing in visual brand positioning at an innovation consultancy — VShift. There I partnered with enterprise-level clients to build new brand properties, as well as refresh existing ones based on new brand strategy. Currently I freelance as an Associate Creative Director / Brand Strategy Consultant. Notable clients include: Ford, Hublot, MLS, MoMA, and Sundance.