While originally from Kyiv, Ukraine — I Lived in Denver, Colorado for six years prior to moving to NYC in 2012. Coming from multicultural and communication design backgrounds, unique conceptual development frameworks and strong hands-on execution skills are key principles of my work. Having experience in brand strategy, I see beyond the brief, understand the brand core, and identify actionable insights.
For five years I worked at ESPN’s in-house agency CreativeWorks; AKA Disney’s creative concept lab, innovation think-tank, and everything in-between. There, I worked on visual brand positioning and 360° campaigns for new brand and media properties, league partnerships, established franchises, and external client projects. Some notable internal clients: ESPN+, MLB, NBA. Notable external clients: Amazon, Walmart, YouTube.
Between 2018 and 2021 I worked as an Art Director at JPMorgan Chase & Co., where I supported different lines of business with brand development, creative campaigns, and in-branch activation tactics. For these workstreams, I managed in-house design staff, external agency partners, and freelancers.
I am currently the creative lead (Senior Art Director) on the Accenture account at WPP’s Group SJR. Here I oversee production and strategy for social campaigns, experiential brand activations, and video-based content. Aside from Accenture I work on ExxonMobil, Gem Shopping Network, Wounded Warrior Project, and New Business. Our creative team is saturated with talented individuals, and I am beyond proud of our collaborative output to say the least.
Outside of full-time work, I freelance as an Associate Creative Director / Brand Strategist. Some of my clients include: Ford, Hublot, MLS, MoMA, and the Sundance Institute / Film Festival. I am very passionate about being involved in the creative community. I advise graduate students at SVA’s MPS Branding program, volunteer for Junior Achievement NY, and teach an online branding course on Skillshare. When I’m not working, I’m usually training for American Ninja Warrior, taking on hot sauce challenges, or planning my next adventure.
