While originally from Kiev, Ukraine — I Lived in Denver, Colorado for six years prior to moving to NYC in 2012. Coming from multicultural and communication design backgrounds, unique conceptual development frameworks and strong hands-on execution skills are key principles of my work. Having experience in brand strategy, I see beyond the brief, understand the brand core, and identify key insights.
For five years I worked at ESPN’s in-house agency CreativeWorks — Disney’s creative concept lab, innovation think-tank, and everything in-between. There, I worked on visual brand positioning and 360° campaigns for new brand and media properties, league partnerships, established franchises, and external client projects. Some notable internal clients: ESPN+, MLB, NBA. Notable external clients: Amazon, Walmart, YouTube.
I am currently working as an Art Director at JPMorgan Chase & Co., where I support different lines of business with brand development, creative campaigns, and tactics. For this work, I manage junior design staff, freelancers, and external creative partners. Some notable clients: JPMC, JPM, Chase Private Client.
Outside of full-time work, I freelance as an Art Director / Brand Strategist. Some of my notable clients include: Ford, Hublot, MLS, MoMA, NY Giants. I am also very passionate about staying involved in the creative community. I advise graduate students at SVA’s MPS Branding program, volunteer for Junior Achievement NY, and teach an online branding class on Skillshare. When I’m not working, I’m usually training for American Ninja Warrior auditions, taking on hot sauce challenges, or planning my next traveling adventure.