As an insightful Associate Creative Director with a keen attention to detail, being creative and connecting the dots in unexpected ways truly brings me a lot of joy. Coming from design, brand strategy, and art direction backgrounds — unique conceptual development frameworks are key principles of my work.
After completing SVA’s MPS Branding program back in 2013, I started out as a Designer II at ESPN’s in-house agency CreativeWorks. There, I specialized in visual brand positioning and 360° campaigns for new brand and media properties, league partnerships, established franchises, and external brand partnerships. Some notable internal clients: ESPN+, MLB, NBA. Notable brand partnerships: Amazon, Walmart, YouTube.
Five years later, I went on to work for JPMorgan Chase & Co.; there I supported different lines of business as an in-house Art Director. The majority of my scope of work included brand development, creative campaigns, and in-branch placements. For these workstreams, I managed in-house design staff, external agency partners, and freelancers.
I had the pleasure of leading work on the Accenture account at WPP’s Group SJR. Where I oversaw production and strategy for social campaigns, experiential, and video-based content. Other notable clients included: ExxonMobil, Wounded Warrior Project, ProShares, as well as new business.
Currently, I’m an ACD specializing in visual brand positioning, working for an innovation consultancy — VSHIFT. Partnering with enterprise-level clients to build new brand properties, as well as refresh existing ones based on new brand strategy. Outside of full-time work, I freelance as an Associate Creative Director / Brand Strategy Consultant. Notable clients included: Ford, Hublot, MLS, MoMA, and Sundance.
I am very passionate about staying involved in the creative community. I advise graduate students at SVA’s MPS Branding program. When I’m not working, I’m usually visiting museums, taking on hot sauce challenges, or planning my next adventure.
After completing SVA’s MPS Branding program back in 2013, I started out as a Designer II at ESPN’s in-house agency CreativeWorks. There, I specialized in visual brand positioning and 360° campaigns for new brand and media properties, league partnerships, established franchises, and external brand partnerships. Some notable internal clients: ESPN+, MLB, NBA. Notable brand partnerships: Amazon, Walmart, YouTube.
Five years later, I went on to work for JPMorgan Chase & Co.; there I supported different lines of business as an in-house Art Director. The majority of my scope of work included brand development, creative campaigns, and in-branch placements. For these workstreams, I managed in-house design staff, external agency partners, and freelancers.
I had the pleasure of leading work on the Accenture account at WPP’s Group SJR. Where I oversaw production and strategy for social campaigns, experiential, and video-based content. Other notable clients included: ExxonMobil, Wounded Warrior Project, ProShares, as well as new business.
Currently, I’m an ACD specializing in visual brand positioning, working for an innovation consultancy — VSHIFT. Partnering with enterprise-level clients to build new brand properties, as well as refresh existing ones based on new brand strategy. Outside of full-time work, I freelance as an Associate Creative Director / Brand Strategy Consultant. Notable clients included: Ford, Hublot, MLS, MoMA, and Sundance.
I am very passionate about staying involved in the creative community. I advise graduate students at SVA’s MPS Branding program. When I’m not working, I’m usually visiting museums, taking on hot sauce challenges, or planning my next adventure.
