MoMA Destination NYC

Selected as part of the School of Visual Arts MPS Branding Class of 2013 to develop a campaign for MoMA Design Store’s “Destination: NYC” collection, featuring 75 local designers. The team pitched and won the engagement, contributing to product curation, identity, and marketing across in-store and digital touchpoints, including the launch of the store’s Instagram presence. The work translated New York City culture into a cohesive retail experience recognized by MoMA leadership.

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