![](https://cdn.myportfolio.com/16f099528924f76b5e05ea64bde9606f/01f91231-6936-4521-9596-53ce62b26d30_rw_1920.gif?h=09d7cd876fe6dfaf109e0986f18ef23d)
![](https://cdn.myportfolio.com/16f099528924f76b5e05ea64bde9606f/8c331772-6063-4d6d-9406-f2bc146dbea9_rw_3840.jpg?h=4bbda6b32a563c1a6855e542f5aacc71)
![](https://cdn.myportfolio.com/16f099528924f76b5e05ea64bde9606f/76ad2e26-69fc-4a31-ae3e-d811e9f60ac9_rw_600.gif?h=da2ee8a00185ff3b201d95c071750e4e)
![](https://cdn.myportfolio.com/16f099528924f76b5e05ea64bde9606f/56be7473-b1f8-4ea0-988b-6878b0943d5c_rw_1200.gif?h=d2db192b26ef6f0a14a36911fc7b3d84)
![](https://cdn.myportfolio.com/16f099528924f76b5e05ea64bde9606f/c24d65d3-41be-4f50-a365-65d0caf7d186_rw_1920.jpg?h=a24f784888646b7d87279d268148406d)
![](https://cdn.myportfolio.com/16f099528924f76b5e05ea64bde9606f/7f22ac63-4acc-444d-9f53-e236332de9f9_rw_1200.jpg?h=b49852fb1b30e24dde5b7e2f0da3a147)
![](https://cdn.myportfolio.com/16f099528924f76b5e05ea64bde9606f/c0475ee5-c234-48cd-a381-cafdf445a33e_rw_1200.jpg?h=514e7957dd9cd05ac4f8887487a2abbe)
![](https://cdn.myportfolio.com/16f099528924f76b5e05ea64bde9606f/f2c642e6-337d-476c-b2ec-b439065f2f1d_rw_1200.gif?h=23fa69abfce61c826dd4d9b75f17dbbb)
![](https://cdn.myportfolio.com/16f099528924f76b5e05ea64bde9606f/9cc1409f-6462-4801-88f1-a104da8a3902_rw_1200.jpg?h=fc0db067ec78f651281f586d27c2d816)
![](https://cdn.myportfolio.com/16f099528924f76b5e05ea64bde9606f/c2bc308c-5cb1-4fd4-9b7c-d15cb7fc8e9c_rw_1920.jpg?h=7c702d115732430632c49d90559f8db8)
![](https://cdn.myportfolio.com/16f099528924f76b5e05ea64bde9606f/64306085-a27d-4e2e-8a98-76e567a2851b_rw_1920.jpg?h=67f353512b57581d6963aa6ce0bfa01e)
![](https://cdn.myportfolio.com/16f099528924f76b5e05ea64bde9606f/8ce1652d-5639-4547-a10f-5b8752f6367b_rw_1920.jpg?h=eab9d97166b42cfbb6514c425538e836)
As J.P. Morgan’s in-house agency Art Director, I led the creative development of a new brand identity for US Wealth Management. Tailoring it to digitally savvy clients and enhancing the customer journey at all touchpoints was pivotal. The cohesive digital marketing strategy and user-friendly website redesign led to a 20% rise in new accounts, underlining the success of our customer-centric approach.