IIN Brand Guidelines

Powered by Quorum, a permissioned-variant of the Ethereum blockchain, developed by J.P. Morgan, IIN allows member banks to exchange information in real-time as a way to verify that a payment has been approved. This is a comprehensive brand guidelines document developed for consistency of messaging, creative expressions and product marketing purposes. My role in this project entailed refining the existing wordmark, elevating the visual expressions and articulating the design rationale.

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