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I partnered with Excel Sports Management as a freelance Creative Director, helping bring their work with athletes, brands, and sports properties to life through strategy-led creative. From athlete branding and sponsorship decks to executive materials and storytelling, the focus was always on making complex services feel clear, powerful, and human. This work pushed me to think bigger about sports, influence, and what it means to design for impact in a fast-paced, high-stakes industry.