ESPN Future Pro
Art Direction, Graphic Design, Packaging
The ESPN Future Pro series is strategically designed with The ESPN Future Pro series is strategically designed with instructional elements to foster sports skills for any aspiring young athlete. While working at ESPN's CreativeWorks agency, I designed the ESPN Future Pro series under the supervision of ESPN's senior creative director. My scope of work entailed: naming, messaging, graphics placed on the balls, instructional graphics on the back of the packages and 3D package designs, as well as the dielines. These were developed for ESPN’s consumer package goods line of business, who later pitched these to retailers and licensees. The ESPN Future Pro branded educational balls are now sold at Walmart, Amazon and Target.
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