BJC HealthCare
In my role as an Associate Creative Director at VShift, I led visual and brand design work for BJC HealthCare, one of the largest nonprofit health care organizations in the U.S. I developed a scalable brand design system that extended beyond digital to influence hospital exteriors, wayfinding, and even staff scrubs—creating a unified experience across physical and digital touchpoints. The work focused on clarity, empathy, and usability, helping BJC better connect with patients and elevate its brand presence at every level.