Art Direction, Branding, Graphic Design

This is an extension for the MLS’s “Don’t Cross the Line” campaign, the goal of this campaign is to establish a zero tolerance mentality for discrimination within the MLS. Through this project, a campaign has been devised in order to communicate the true values of soccerhood. Final deliverables range from the concept video to in-stadium executions of communication of values, as well as other platforms for their encouragement.

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