DAN ONUFRISHYN
⟶
ABOUT
Dan Onufrishyn
DAN ONUFRISHYN
⟶
ABOUT

NBAxESPN

The NBA on ESPN brand marketing team was looking to refresh their creative campaign for the 2017 basketball season. I proposed a streetwear-inspired look with an emphasis on collaboration. This way the games would be seen as collaborations between basketball teams and athletes. All of the strategy, as well as creative executions shown in this case study were produced by me.

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