Visual identity system, as well as promotional and communication material that has been done for the MoMA NYC design store. This specific identity system is for the Destination NYC campaign, promoting the sales of NYC-made & locally designed objects sold at the MoMA design store. As a part of the campaign, social media photography was done as well in order to promote the campaign through social media channels in a brand-specific narrative. This work has been done as a part of SVA's MPS Branding program in 2013, I had the pleasure of working with my classmates in development of this visual system, as well as conception of the project and multiple iterations and presentations to the client. This project has been published in HOW Magazine.