With Disney’s BAMTech Media acquisition, ESPN launched a direct-to-consumer product offering — ESPN+. I had the pleasure of working on establishing brand identity guidelines for this new product offering. This OTT product offers a selection of premium sports content at a very robust streaming quality, making the experience of watching live sports seamless. Under the guidance of ESPN's senior creative director, I worked on the ESPN+ brand identity guide. The guidelines range from colorways, lock-ups, and copy treatments, to uniquely branded tabs for premium content.