United Healthcare Rebrand

Art Direction, Branding, Graphic Design

This was a group project, done for a class at the MPS in Branding program at SVA. After understanding United’s current standpoint, as well as user-end brand experience, an assessment of the problem has been done, with a strategic rebrand of the entity in mind. Through this rebrand United has been repositioned to be rather approachable and more humane in communication, as well as brand presence. Through this effort, it has been made transparent that United is healthcare by the people for the people, and consumers are approached humanly, with understanding and care.

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