NBA on ESPN is one of the key properties at ESPN. The games are promoted with original topical tv spots. These spots run throughout the duration of the season and help tell the story of what’s happening in the league. Thus, every game is unique and has it’s own narrative. The spots run on all ESPN networks, as well as ABC. Throughout the season, we collaborated with the producers in order to produce engaging game-specific illustrations. Later, the illustrations were storyboarded and animated to tell a compelling story.